26.11.13

In Good Company DFW

Dress: Motel Rocks
Necklace:Anthropologie
Clutch: Cheap Monday
Shoes: Unbranded
~~
A few weeks ago, I had the privilege of attending In Good Company's first ever fashion show with fellow blogger Mariana in play of Digital Fashion Week, Singapore's first live streaming fashion week. After streaming last year's DFW shows online, it was an amazing experience to finally be able to watch the show live. In Good Company is a homegrown Singaporean brand and although I hate to admit it, I had never heard or come across their brand before which is why Digital Fashion Week is such a great platform discovering and highlighting Singapore's most talented designers. 
After the first few models showcased the clothes on the runway, what really struck me was how crisp, clean and fresh the clothes were. Asymmetrical skirts and boxy shirts formed quite a large and masculine silhouette on the models which also suited the very clinical make up garnished on the all the models. As you can see from the images above, the "high waisted skirt" theme was used throughout the collection and remained one of In Good Company's signature motifs. Although quite repititive, it was a clever look to reuse as the high waisted skirts are both versatile and very smart.
Towards the end of the show, the clothes became more girly and feminine yet remained crisp. For some reason, I found that this brand had a strikingly similarity to Thakoon and held similar aesthetics. The colour scheme in this capsule was quite subdued simple which further contributed to the simplicity of this collection.

Although I enjoyed watching the perfectly tailored clothing on the runway, I felt that the music accompanied with it was frankly quite unnecessary and irrelevant. Putting Robin Thicke's "Blurred Lines" (a very overrated song which I strongly dislike) as the first track probably wasn't the wisest move and it honestly left me with quite a bad impression at the beginning of the show and put me off a little. Apart from that small negative comment, I really liked the clothing in this capsule and definitely look forward to see In Good Company's designs in the future.
To find out more about In Good Company, you can check out their website here.
xoxo
Nicole
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12 comments

  1. sweetie... love your platforms and dress...
    xx
    http://littlemisstwiggy.blogspot.com/

    ReplyDelete
  2. Great post! I loved hearing in more detail your
    thoughts on the collection and the show. And I have to
    agree, the opening music was very irrelevant to such a minimalistic empowering collection.

    I'd love if you checked out my latest post -with my take on the event.
    x Mariana | www.goingteen.blogspot.com

    ReplyDelete
  3. love love the cute yellow clutch! so fun!

    www.alifeinthefashionlane.com

    xo

    ReplyDelete
  4. Super cool!! And you looked so fab!!!!

    Amanda | feast.fashion.faves

    ReplyDelete
  5. How cool that you attended such fashion show..,the collection looks minimal, polished, chic...great looks

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  6. After actually listening to the lyrics of "Blurred Lines" I kind of felt like throwing up tbh.
    The clothes, however, look absolutely amazing: classic, clean cuts, and minimalistic (which I've been loving!).
    Great post :) You looked absolutely beautiful!!
    x
    Alona

    Let me know what you think about my latest outfit post if you have a sec! stylewanders.blogspot.com x

    ReplyDelete
  7. Great post!
    Do you want us to follow each other? Let me know!
    <3
    http://irinabulgakova.blogspot.ru/

    ReplyDelete
  8. Lovely post I love the outfits ! :) xxx

    www.niviisdiary.blogspot.com

    ReplyDelete
  9. You look lovely. I hope you had a great time; it looks like an amazing show :)
    If you'd like to follow each other (gfc, bloglovin), just let me know. xx

    Maja
    http://modern-muffin.blogspot.com/

    ReplyDelete
  10. Hi! I found your blog by chance, while peeking others and I decided to check it out! I’m glad I did it, because I am really delighted with yours. I think we're going to get along just fine! ;) I'd like to invite you to meet my space as well and I hope you'll have as much fun as I am having in yours!
    I wish you lots of success!
    I'll surely follow you by gfc, bloglovin, facebook. I'll be glad if you follow me too )
    http://eternia-sama.blogspot.ru/
    Kisses from Russia!

    ReplyDelete
  11. You look so pretty!
    I love your clutch purse!
    Would you like to follow each other? :) xx

    -Mitzee

    factshionista.blogspot.com

    ReplyDelete
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