Dress: Motel Rocks
Clutch: Cheap Monday
A few weeks ago, I had the privilege of attending In Good Company's first ever fashion show with fellow blogger Mariana in play of Digital Fashion Week, Singapore's first live streaming fashion week. After streaming last year's DFW shows online, it was an amazing experience to finally be able to watch the show live. In Good Company is a homegrown Singaporean brand and although I hate to admit it, I had never heard or come across their brand before which is why Digital Fashion Week is such a great platform discovering and highlighting Singapore's most talented designers.
After the first few models showcased the clothes on the runway, what really struck me was how crisp, clean and fresh the clothes were. Asymmetrical skirts and boxy shirts formed quite a large and masculine silhouette on the models which also suited the very clinical make up garnished on the all the models. As you can see from the images above, the "high waisted skirt" theme was used throughout the collection and remained one of In Good Company's signature motifs. Although quite repititive, it was a clever look to reuse as the high waisted skirts are both versatile and very smart.
Towards the end of the show, the clothes became more girly and feminine yet remained crisp. For some reason, I found that this brand had a strikingly similarity to Thakoon and held similar aesthetics. The colour scheme in this capsule was quite subdued simple which further contributed to the simplicity of this collection.
Although I enjoyed watching the perfectly tailored clothing on the runway, I felt that the music accompanied with it was frankly quite unnecessary and irrelevant. Putting Robin Thicke's "Blurred Lines" (a very overrated song which I strongly dislike) as the first track probably wasn't the wisest move and it honestly left me with quite a bad impression at the beginning of the show and put me off a little. Apart from that small negative comment, I really liked the clothing in this capsule and definitely look forward to see In Good Company's designs in the future.
To find out more about In Good Company, you can check out their website here.